Happy New Year!

In 2010 in Cairo, we resigned from art, we wrote a Manifesto of Yellowism , and we opened the first yellowistic chamber. The year 2010 was very important, because this year we have flattened everything to yellow, and we have stopped the time. The future of yellowism is not a secret. A static mass expanded in 2010 and also would expand in 2011.

by Vladimir Umanets / drafts

by Vladimir Umanets / pieces

15/12/10, UMANETS
MINERAL GLASS WOOL WITH ALUMINIUM FOIL, PERMANENT MARKER
2 X (120 X 155 CM)
VODIANOVA YELLOWISTIC CHAMBER, GIZA

by Vladimir Umanets / pieces

10/12/10, UMANETS

MINERAL GLASS WOOL WITH ALUMINIUM FOIL, PERMANENT MARKER

120 X 110 X 95 CM

VODIANOVA YELLOWISTIC CHAMBER, GIZA

The definition of yellowism for encyclopedias, dictionaries and textbooks.

Yellowism is an autonomous phenomenon in contemporary visual culture. It derives from the visual arts and despite this fact, is not classified as art, what is in accordance with its essence. It was defined in 2010 by Marcin Łodyga and Vladimir Umanets. Characteristic feature of yellowism is the lack of a creative element. All manifestations of yellowism are about yellow, are identical in content and differ only in terms of form. Pieces of yellowism are cause of expansion of yellowism and are not the result of the creative process and evolution. Yellowism can easily be seen as a kind of art or creativity; however, such thinking belies its true nature. Yellowism can be presented only in the special yellowistic chambers. Yellowistic chamber is a closed room with violet walls that is not an art gallery and because of its nature, cannot exist or be presented in an art gallery. On 15th Nov 2010 in Giza, in the Natalia Vodianova Yellowistic Chamber was opened the first exhibition of yellowism called "Flattened to yellow”, on which, for the first time, the manifesto of yellowism was presented. The opening date of this exhibition is considered as the beginning of yellowism.

“Examples of yellowism can look like works of art, but are not works of art. We believe that the context for works of art is already art. The context for yellowism is nothing but yellowism. Pieces of yellowism are only about yellow and nothing more. All manifestations of yellowism have the same sense and meaning and express exactly the same. In yellowism, all the possible interpretations are reduced to one - are equalized, flattened to yellow. Interpreting yellowism as art and being about something other than just yellow deprives yellowism of its only purpose.”

- fragment from early version of manifesto of yellowism by Marcin Lodyga and Vladimir Umanets.

What pieces of yellowism are about and what pieces of yellowism express

YELLOW

 –noun

1. a color like that of egg yolk, ripe lemons, etc.; the primary color between green and orange in the visible spectrum, an effect of light with a wavelength between 570 and 590 nm.